Driving 106 Website Registrations at $4.69 Each for a Business Coaching Client

PPC Project | Facebook Ads

Project Overview

Ad Spend: $496.99
Registrations Recorded: 106
Appointments Booked: 42
Closed Clients: 16

The goal was to generate high-quality leads for a business coaching client. By employing strategic audience engagement and targeted webinar campaigns, we secured 106 registrations at $4.69 each, leading to 42 appointments and 16 closed clients.

Weekly Results

Consistently achieved an average of 10-11 appointments and 4 closed clients per week, resulting in a 10x ROAS.

Strategy Highlights

  • Engaged Organic Audience: Leveraged the existing community to drive registrations through pre-recorded webinars.
  • Rapid Audience Testing: Tested multiple segments to identify and scale the most profitable demographics.
  • Lookalike Audience Creation: Targeted new prospects based on characteristics of previous clients to enhance conversions.
  • Live Webinars: Hosted weekly webinars complemented by targeted ads to attract high-ticket clients at lower costs.
  • Retargeting Ads: Implemented retargeting strategies for webinar viewers, increasing appointments while reducing lead costs.
Client Coaching Client
Project Facebook Ad
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