Mortgage Loan Officer

Project Overview

Appointments Booked: 17

This campaign focused on generating quality business leads for a mortgage loan officer through Google Ads. The effort resulted in 28 business calls at a cost of $422.34, leading to 17 booked appointments.

Strategy Highlights

• Targeted Keyword Strategy: Utilized 7-8 high-intent keywords specific to the mortgage industry to enhance the Smart Call campaign’s effectiveness and attract prospects with a higher likelihood of conversion.
• Ad Variation for Testing: Developed three distinct ads per ad group to experiment with different messaging and creative approaches, optimizing click-through rates and conversions.
• Weekly Negative Keyword Management: Regularly updated negative keywords to refine audience targeting, minimizing wasted spend and maintaining cost-effectiveness.
• Ongoing Optimization and Scheduling: Continuously monitored and adjusted campaign performance, optimizing ad scheduling based on peak engagement times to enhance lead quality and ROI.